On Google Plus integration

In my mind, I can't see why anyone would not want their own social life found in personalized search results. So long as privacy is honoured, what's the problem? Take a search engine with a great algorithm - Google - and a great social platform (ie. Facebook, Google Plus, etc.). Next, guarantee your users that only your friends or those explicitly granted permission will be able to access news about your social life. But I just described why social media integration is a good thing on a search engine. Unfortunately, until Google can get to the bottom of putting the world's largest social network, to the general public Google will appear to be playing favourites. 

What Google ought to do is offer 'Search', and offer 'Plus Your World'. This could be as simple and non-obtrusive as a check box located directly below Google's logo on any given search page, which would enable social media results. The most important design requirement: do not opt your users in automatically. Until sites like Facebook are given a fair playing field, on socially integrated search results, Google must make peace that any priority granted to Plus in terms of search results will be perceived as Google playing dirty, and trying to compensate for their late arrival to the world of social connection. 

Such a simple plan:

1) Give users the option to integrate social site search results on their personalized Google search. Be transparent about negotiations with major social sites... cough, Facebook... and their progress in having results displayed through Google, and show users that you want this to be a social search, not a Google Plus search. 

2) When social site integration (not Google Plus integration) reaches a widespread enough level (it really should be a vast majority of social sites being displayed), keep on doing what Google does best: provide users with accurate, fair, and equally-valued search results on a clean interface.